Our Partnerships are Your Partnerships

Architecture & Design Studios

Leading designers, Studio Principals, and internationally recognized architects within the SofTools relationship network, provide insight to projects and marketplace trends.

Contract Interiors Manufacturers

Industry powerhouse furniture manufacturers, AV & connectivity technology developers, architectural wall and high design boutique creators to name only a few, have personally worked with or know of SofTools principals over the past four decades. The network is wide.

R.E. Development & P.M. Firms

Real Estate Development & Project Management firms we work with are category leaders in their field. We learn and our clients benefit from early knowledge and trends affecting the marketplace sometimes years in advance of being public knowledge.

Building Relationships That Succeed

Growing your relationship marketing network.
Globalization is pushing international partnerships. Partners need to be able to share data about their customers to deliver the best customer service, often without any experience working together. This leaves many organizations to rely heavily on their high-value relationships for new business limiting their potential. A high-value Relationship Marketing Network expands this potential.

Managing your relationship networks.
The organization’s relationships can make or break its ultimate positioning in the market, as well as affect the quality of the transaction with the end customer. Relationship Marketing Management is responsible for the success of every transaction through consciously managing the myriad relationship networks of each organization, to nurture continuous business development.

High-value relationships. Personalized approach.
Nowadays firms must work harder to maintain their market position. Not only is there more competition, digital telecom provides everyone remote access to offerings they didn’t have before. But can you can rely on the new people in a pinch? There is not the longstanding experience that once might have been. A strong Relationship Marketing Network provides both relationships and reach.

Relationship marketing is a company-wide affair
Relationship Marketing is not related to the marketing communications function alone. It starts at the Corporate level and runs through all departments, out to external customers, suppliers and other agencies the organization engages with. If it is to be used successfully as a 'sofTool' to measurably win more business, it must be a company-wide affair.

Relationship Marketing Services

Business Intelligence

When you need to know who the right people are to contact for your particular request. Make the most of your time. Use the Network.

Opportunity Discovery

What early stage projects are in the pipeline of which organizations. Get ahead of the curve.

Facilitated Introductions

Brokered introductions lay the groundwork for a 'warm conversation' vs. a 'cold call' (rejected). Make a good first impression.

Team Optimization

Your account team is the pulse of your business. You need to manage your relationship network across your entire organization. Engage us to help you.

Peer Roundtables

Small group by invitation virtual discussions covering a range of specific topics, related to improving business development operations and objectives.

Focus Group Presentations

Private virtual presentations of products, services and ideas to a select invited audience. A little marketing research, sales pitch and shark tank rolled into one.